Chinell and I also have some exciting business news to post soon…we can hardly wait.

My view from the house window these days.

Photography Tip:  This is not some special backyard set up for photography, it is just where we live. I just used what I had. Like I mentioned in my previous post, use the area you have in your backyard or front yard as a backdrop for images.  The most important thing to keep in mind is available light. You don’t want someplace in direct light or with a lot of shadows, lighted shade is best. Keep in mind the time of day as well, different areas have different light depending on the time of day. I made sure to look at the light in the area I wanted to photograph a couple times the day before my session so I could utilize the best lighting in this area.

I was asked by a dear friend (and business partner) to photograph the birth of her third child.  This is a story that she can share with others….a story that may have faded from her memory ever so slightly as other life events took its place.  But now she can share this wonderful story with her family and friends and she can go back and experience this special day on her own when her son is older.

Another thing I wanted to mention is that her midwife is also her mother-in-law.   I witnessed this incredible relationship between these two women…can you image delivering your grandchild.  This was a very peaceful and calm delivery…Nicole made birthing look easy.

Here is an edited version of  the story of The Birth of Carter Dossey.

Slideshow

Photography Tip: Make use of what you have in your backyard for a backdrop. Look for well lit shade, not direct sunlight for the best images. Don’t forget to turn off that terrible camera flash, or better yet, shoot in manual mode. If you don’t have an appealing backdrop you can shoot in portrait mode (for beginners) or with a larger aperture (smaller number remember-for those wanting to shoot manual) to make the background blurry (bokeh).

More from our second session tomorrow.

Photography Tip- Using Light:  Newborns photograph best in front of a window using natural light and NO flash. Our new rental house has TERRIBLE natural light. I had to look for the best light in each of the rooms during different times of the day. I actually had a very small space to work in due to the light available.  Try to look for the best non-direct natural light you can find. You don’t want to have sun streaming in, you want light without direct sun. Look in each room during different times a day to determine which room and time is best to photograph in. Really try to see light in a new way.  Also, you can use a beanbag to pose and scrunch newborns a little bit as well.

Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory)  you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:

“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?”

The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.

TIME of the CUSTOM PHOTOGRAPHER:

Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to your on location session.  TIme break down:

• session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
• one hour travel time TO session
• 15-30 minutes prep time at client’s home
• 90 minutes-2 hours with client photographing subject
• one hour travel time FROM session
• 30-45 minutes uploading time from digital cards from camera to computer
• 30-45 minutes time spent backing up the original images
• 2-5 hours editing time to present you with a diverse gallery of edited images
• 1 hour prep time getting ready for ordering
• 2-3 hours time with client for ordering images
• 1 hour sorting through and checking order
• 30 minutes-1 hour prep time for delivery
• 30 minutes-1 hour getting order shipped
• any additional phone time or time needed for add on ordering, shipment issues, quality issues

As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service.  This is time dedicated only to your session.  When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

COSTS of the CUSTOM PHOTOGRAPHER:

Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer.  Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography.  A good lens for portrait photography can run up $900 to $2500.  A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.

Then come lab costs for specialty products.  A good photographer knows the lab is integral to their success.  Photography labs dedicated to the professional photographer  often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.

Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details.  There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.

APPLES to ORANGES:

Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains.  The fact is those discount chains make their money on volume, not on customized 1:1 service.  According to several articles at the time, did you know that in February 2007 a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation?  The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them.  Interestingly enough – those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10).  The whole reason the big department stores began offering portrait studios in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments.  Your “PORTRAITS” are considered the true “loss leader”.

Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions.  You simply get a bare bones, “SAY CHEESE” experience.  Keep this in mind when selecting a photographer.

REPUTATION/EXPERTISE of the PHOTOGRAPHER:

Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part.  Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism.  A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography.  Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream?  They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..

Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch.  To create good work good equipment, reliable equipment, back up equipment is a necessity.  The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability.  This is how reputations get built.  Good work often is a wonderful side product of building that good reputation.

I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories.  The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.

(wording used by permission by Professional Child Photographer)

Have you ever seen such cute baby chub?

In her own way, she tells us what she thinks (sticking out her tongue).

She has big dreams already. Of course she has been highly influenced by her family